Low price and disordered competition can make a new market rise quickly, but it can also make it die out quickly.
A industry that has attracted more than 2000 producers and sellers to enter the industry seems to be at the end of the price now. The price of a tablet computer that sells for only 200 yuan is the fate of the industrial chain. However, unlike the last two years, the flat industry is undergoing an upstream industry chain change.
"Ceiling" in the flat market
"Flat panel use for two or three years is normal, because the service life is slower than that of mobile phones, and the renewal rate is slower. In the future, the flat market will still go downhill. Even I think we will go downhill next year." Speaking of changes in the past few years the tablet market, Shenzhen Ramos digital tablet manufacturers CEO million Qiuyang told reporters.
According to the data, as the global mobile device market is gradually saturated, the tablet market began to stop the pace of crazy growth in 2014. Market Research Agency (IDC) data released showed that in 2014 the global tablet computer shipments reached 235 million 700 thousand, an increase of only 7.2%, compared to 52.5% growth in 2013 gap, the tablet computer use cycle is much higher than the product update cycle is one of the main cause of the slowdown.
At the end of 2014, a statistical report showed that iPad was the first to decline in sales after 5 years of birth. According to the data released by the ABIResearch, the sales of iPad in 2014 were about 68 million, nearly 6 million fewer than in 2013.
"Tablet is not a necessity. When you are marketing, you may push it to one hundred people. Only one person is the potential consumer of home-made flat panel, and the competition threshold of entertainment tablet is too low, so we all need to survive, and price war is also common." Wan Qiuyang said, in addition to apple, now many domestic flat plate demand is in the middle and low end, there is no brand to say, is purely price than the price.
"The disorderly competition of prices has swallowed the future of the industry." Another tablet maker, who doesn't want to be named, admitted to reporters that even the thriving cottage industry chain has nearly 8 years' life cycle in the mobile phone field, but the Shanzhai tablet computer has completed the road within two years. Goofy, Fuge, from Edward to Gabriel electronics, multimedia, Heng Wynn, Cheung Tak electronics, in these two years, flat-panel industry early into the reshuffle.
For upstream chip manufacturers, although the shipment capacity of Intel mobile chip shipped to 46 million units in 2014 is up to 46 million, but the comprehensive earnings report, Intel mobile communication sector is still facing great profit pressure. Other home-made tablet chip manufacturers have also begun to seek capital help in the middle of the year, or choose the way IPO is on the A stock market.
Turn to the Red Sea for the mobile phone to survive?
The frequent crossover of upstream chip makers may soon break the "loneliness" of the tablet market.
In the Intel information technology summit in April 8th (IDF), rockchip and Intel officially announced the cooperation between the two sides of the communication chip SoFIA3G-R global officially listed production, which means that the future more tablet manufacturers can use SoFIA3G-R (C3230RK) release tablet talk, even mobile phone products.
"A year ago, Mr. Ke Qi (Intel CEO) and I also met on IDF, setting the direction of joint cooperation to enter the mobile market. At that time, we had only a few ideas. The first chip SoFIA3G-R (C3230RK) developed by us today will be mass produced this month, and we have won many customers' recognition in product design. Rockchip CEO says Li min.
In fact, a year ago, with the popularity of big screen phones, mobile phone chip manufacturers were not new. At the beginning of 2013, the unit took 20 million market sales on the phone plate. In the industry's view, the tablet is a screen magnified smart phone, and the advantages of the mobile platform can be easily transferred to the tablet. And the popularity of big screen phones has indeed further squeezed the tablet market.
The war seems to be reversing now.
"Flat customers are willing to make mobile phones, and this is definitely our first customer group." Chen Feng told reporters, but he thinks it takes a step to get into the mobile phone market, a marathon. "We hope to be more open and more service spirit, just like a unit, starting with sending tea and pouring water, step by step and more competitive, and hope that our own innovation and Intel's innovation can be injected into the product line." Chen Feng said.
Some tablet makers are already on the way. Wan Qiuyang told reporters that Ramos is also ready to enter the mobile phone industry, which is priced at one thousand or two thousand yuan and will be listed in the second half of the year.
"Cell phone is a necessity after all, and it is a large quantity. Although competition is fierce, a competitive market is also more competitive than a competitive market." Wan Qiuyang believes that the flat-panel manufacturers have the advantages of supply chain and channel. He hopes that more tablet users can become mobile users. Besides channel sales channels, they can also add some business channels like Tmall and Jingdong.
And how to go out of the differentiation of products, Wan Qiuyang said that he is mainly responsible for research and development, for example, UI, appearance technology, the rest will be handed over to the OEM BYD cooperation. "The supply chain has a lot of cooperation on the plate, mainly
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